Second week has passed and so did my nerve wrecking emotions. Everyone that I have met over the past few weeks have been welcoming and amazing at their job. I have even got a couple of tips for my future from the CEO himself. One of the things that I learned over the past few weeks is just how important content marketing is for any business. In today's world, we as human beings have a strong appetite for good information but also a more powerful resistance to the so-called “hard sell.” Most of us research products and services online before making a purchase. We study different products and sellers, comparing prices and features, before ever setting a foot into the store. We even use our phones to compare prices and deals while grocery shopping. People WANT good content that helps them make the right decisions, but they don’t like being sold. Consumers are less responsive to traditional advertising and old-school sales tactics, and this is true for both B2C and B2B customers. According to one study, 70% of consumers prefer to learn about companies through articles instead of advertising. This shows that companies like ContentOro are the right solution for businesses who would like to start using great content to achieve better profit and more respect.
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